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Everyday Heroes, ServiceMaster Clean

Meet Our Everyday Hero: Heidi Avedician


March 15, 2023


Going on six years as a franchise owner within the ServiceMaster Clean® network, Heidi Avedician has worked hard to build her business and leave a legacy, taking inspiration from her mother and grandmother. Heidi leads with her heart, which is evident in her passion about her people and her community – she is often recognized in the El Paso community for her contributions to veterans, people with disabilities, donating to her favorite organization (the Rio Grande Cancer Foundation) and the Hispanic community.  

For Women’s History Month, we asked Heidi for her perspective on being an entrepreneur, a leader and what’s next for her as a ServiceMaster Clean® #EverydayHero.

Heidi Avedician is owner of ServiceMaster Commercial Cleaning by Legacy in El Paso, Texas.

What’s the best career advice you’ve been given

I can’t necessarily recall a specific piece of career advice that I’ve been given aside from the standard advice to always be honest and passionate about what you do. However, there are two special people in my life I always looked up to and tried to follow their ways as I was building my own business: my mother and grandmother. Although both are no longer present, their memories and their advice still guide me as I continue to grow my business and leave a legacy for the next generation.

Victoria AvedicianHeidi’s grandmother and inspiration.
Coty Avedician – Heidi’s mother and inspiration.

What advice do you have for women looking to grow their own business?

I advise other women to embrace each challenge as an opportunity, work hard, take risks, don’t be afraid to fail, think outside the box and lead from the heart. Every day I learn something new in order to improve my business processes although sometimes these lessons come from mistakes!

What do you wish more people knew about being a woman in business?

Being a woman in business is challenging. Even though women are climbing up the corporate ladder, they’re able to multitask a family and a career or business, there is still a stigma that women aren’t capable of achieving great things, and I believe we can do anything.

In the El Paso community, I have met many women who have their own business, they’re empathetic and they have the capability of looking at all aspects of a business which means the people, the operations, the financials, and the list goes on and on.

What’s an accomplishment or win that makes you especially proud?

On the personal side, I am most proud of being a mother to my two boys. They mean the world to me.

On the professional side, my proudest accomplishment is taking the step to open up my business. I’ve taken an approach to my business in that every week, every month, and every year I accomplish something – big or small – whether it’s signing an account or hiring great people.

ServiceMaster Commercial Cleaning by Legacy Team Members

What is your big goal for your business?

My goals are to keep growing my company, create more opportunities to hire veterans and people with disabilities, and give back to the community by donating to local non-profit organizations and supporting their causes – especially the Rio Grande Cancer Foundation in El Paso where all the proceeds that are donated are used 100% within our community. This organization assisted my mother when she was first diagnosed with Breast Cancer, so it’s special for me to continue to give back to them.