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ServiceMaster Brands

ServiceMaster® Brands – 95 Years of Service and Purpose


January 9, 2024


As we kick off our 95th year, we take pride in honoring the legacy and principles that embody ServiceMaster® Brands. Our journey began in 1929, and today, we have expanded into a family of seven brands, with over 3,200 franchisees spread across 4,600+ locations, serving more than a million homes and businesses each year. Though each brand has its unique identity, we are united by our unwavering commitment to being there when our customers need us. Take a walk down memory lane with us, and discover the inspiring story of each of our brands.

ServiceMaster® Brands
ServiceMaster’s story is one of resilience and purpose. Founded in 1929 by Marion E. Wade, a former minor league baseball player and salesman, the company started as a mothproofing business. But after a life-changing accident that left him temporarily blinded, Wade devoted himself to a life of service and purpose. His values of treating people with dignity and respect continue to be the bedrock of ServiceMaster Brands, which was one of America’s first franchise businesses. Today, ServiceMaster continues to inspire us to live with purpose and dedication, proving that with the right mindset, anything is possible.

ServiceMaster Restore®

What started as a humble venture in 1929 has now become a trusted name in water and fire damage restoration, mold remediation, and more. With a legacy built on restoring peace of mind, ServiceMaster Restore® is dedicated to making homes and businesses whole again. Imagine a world where disasters are just temporary setbacks. ServiceMaster Restore® has made it their mission to turn chaos into calm, destruction into restoration. From waterlogged homes to fire-ravaged businesses, with their expertise and cutting-edge technology, they leave no stone unturned in their quest to bring back normalcy.

But it’s not just about fixing the physical damage. ServiceMaster Restore® understands that the emotional toll of a disaster can be just as devastating. They know that restoring peace of mind is just as important as restoring a building. With a network of dedicated franchise owners, ServiceMaster Restore® is always ready to lend a helping hand. These local heroes are the backbone of the company, bringing their expertise and passion to every restoration project. They are the ones who truly understand the needs of their communities and work tirelessly to make them whole again. So, whether it’s a burst pipe, a raging fire, or a stubborn mold infestation, ServiceMaster Restore® has the experience, the knowledge, and the heart to turn any disaster into an opportunity for restoration.

ServiceMaster Recovery Management®
For more than 20 years, ServiceMaster Recovery Management® has been helping owners and managers of commercial properties recover from some of the most devastating disasters. We were by our clients’ sides after the 9/11 terrorist attacks and helped business owners recover from Hurricanes Katrina, Ian and Fiona. With 300 locations throughout the US, we are never far away when the unexpected happens. Our team is committed to one thing: helping business owners get back to business by providing fast, reliable, and effective recovery services.

Click here to learn more about ServiceMaster Restore franchise opportunities.

ServiceMaster Clean®
ServiceMaster Clean® has been dedicated to keeping society’s most essential buildings shining since the 1950s. From healthcare facilities to hotels, schools, places of worship, offices, and industrial buildings, we understand the importance of maintaining a clean and safe environment. Business is better when you put your heart into it, and that’s exactly what we do.

Our team of entrepreneurs thrives on raising the standard of clean in industries that help our world go-round. We go above and beyond to ensure that every space we clean is not just spotless, but also welcoming and hygienic. Whether you own a healthcare facility that requires stringent cleaning protocols or a warehouse that needs to maintain a pristine appearance, our franchisees are here to help. They use advanced cleaning techniques and eco-friendly products to deliver outstanding results without compromising on safety. When you choose ServiceMaster Clean®, you’re choosing a partner who understands the importance of cleanliness in your industry. Let us take care of the cleaning, so you can focus on what you do best. To learn more about ServiceMaster Clean franchising opportunities, click here.

Merry Maids®
At Merry Maids®, we have always believed in the power of putting people first. Founder, Dallen Peterson, understood the importance of affirming people and building authentic relationships based on integrity, trust, and respect. He knew that by prioritizing the well-being of our customers and employees, success would naturally follow.

Today, as Merry Maids celebrates over four decades of providing exceptional residential cleaning services, we remain dedicated to upholding Dallen’s “people first” legacy. With nearly 500 locations across North America and over 6 million hours spent in the homes of our valued customers each year, we recognize the significance of the trust placed in us. Merry Maids understands that inviting someone into your home requires a level of trust. That’s why we prioritize building authentic relationships with our customers. Our friendly and approachable team members take the time to understand your unique needs and preferences, ensuring that every cleaning session is tailored to your satisfaction. Interested in owning a Merry Maids franchise? Click here to learn more.

Did you know TWO MEN AND A TRUCK® started as an after-school business for Mary Ellen Sheets and her two sons in the early 1980s? Now TWO MEN AND TRUCK® is the fastest-growing franchised moving company in the U.S., is the industry’s leading brand and will complete it’s 10 millionth move this year. TWO MEN AND TRUCK has always focused on providing the best-in-class service to its customers, guided by the philosophy of THE GRANDMA RULE® – treating everyone the way you would want your grandma to be treated. With this guiding principle, the company has retained its roots and values while expanding its reach across North America as well as the UK and Ireland. Click here to learn more about TWO MEN AND A TRUCK franchising opportunities.

Aftermath® Services
Aftermath® understands the emotional and physical toll that comes with a tragedy. That’s why Aftermath acts as the second responder, providing families with the first step toward the healing process. The cleaning regimen, known as The Aftermath Way, is more than just a set of procedures. It’s a set of values and behaviors that we hold ourselves accountable to, ensuring that families receive the highest quality service while being treated with dignity and respect. We believe that families deserve nothing less than our best, and we’re committed to growing our ability to help even more tomorrow. Let us relieve your burden and help you take the first step toward healing.