“Opening a location in a predominantly black community gives me the chance to be a leader, and I’m dedicated to continuously developing my leadership skills to become a better leader.” – Johnathan Cuttino
Johnathan Cuttino, first-year owner of a TWO MEN AND A TRUCK® franchise, tells the story of his rise from team member to franchisee and shares his approaches to business, his advice for other entrepreneurs, and in honor of Black History Month, his perspective on being a black-owned business leader.
What is your proudest achievement in your franchising career so far?
My proudest achievement has been the ability to help my employees take care of their families and obligations. The feeling of knowing I’m able to provide a path for them to be successful is amazing.
How did you build a winning team for your business?
I built a winning team by being selective of who I gave an opportunity to. I sought out like minded individuals who I felt could understand our vision as well as individuals who took pride in customer service. We developed an intensive training program to prepare the team and set expectations. I focused on developing a great culture where everyone felt included and made sure employees were recognized for their achievements.
What is your best advice for people who want to open their own business or franchise?
The best advice for someone wanting to open their business is to have patience. The process takes time, and you must be at peace that everything will fall into place when it’s time. Opening a franchise also requires a great deal of research. You need to understand your competition, your customers, and your employees.
What about TWO MEN AND A TRUCK made it the right company for you and your career?
TWO MEN AND A TRUCK was the right fit for me from the start. I loved the idea of being out in the field with my crew members and everyday being different. After I started to realize how large the company was and the opportunities available, it piqued my interest even more. The chance to move people forward within the company is one of my favorite things about TWO MEN AND A TRUCK. To know that most franchise owners started on the truck and then worked their way up – like myself – is an unbelievable feeling!
What does it mean to you to be a black-owned business leader?
I take great pride in being a black-owned business leader. I can be an example for minorities and show them that business ownership is possible. I started in an entry level position and worked my way up in the company to become a franchise owner. I hope that I can inspire someone to develop a strong work ethic and stay dedicated to achieving their dreams. It means the world to me to be able to be the catalyst for someone to start their own business. Opening a location in a predominantly black community gives me the chance to be a leader, and I’m dedicated to continuously developing my leadership skills to become a better leader.
What does Black History Month mean to you?
If my story can inspire someone to take the next step to become a business owner, that is a blessing. By being part of the small percentage of black owned franchises in our system, it is exciting to be in the spotlight. I take pride in knowing that this can potentially propel someone forward. Our team is ecstatic when we are featured in the news for giving back to the community. They understand that when you are helpful to others, good things happen for all. At the end of the day, we are all humans with hearts. My team will be proud to see this because they know where my heart is.