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Franchising, ServiceMaster Brands
Veterans in Franchising: Leadership Beyond the Uniform
Veterans bring a powerful combination of discipline, resilience, and strategic thinking to the business world, making them ideal candidates for franchise ownership.
At ServiceMaster® Brands, we believe that leadership doesn’t end with military service, it evolves. Veterans bring a powerful combination of discipline, resilience, and strategic thinking to the business world, making them ideal candidates for franchise ownership. Their ability to lead teams, follow proven systems, and adapt under pressure aligns perfectly with the structure and support franchising provides. That’s why we proudly support veterans as they transition from serving their country to building businesses in their communities.
Across our franchise network, veteran franchisees consistently demonstrate how military-honed leadership translates into successful, values-driven businesses. From managing daily operations to mentoring staff and delivering exceptional customer service, their commitment to excellence is evident.
Many of the attributes required to be successful in the military directly carry over to owning and running a successful ServiceMaster Brands franchise. Self-discipline, following a plan, and organizational skills, all attributes I developed and improved with military training, have been indispensable in starting and growing my own franchise business. With my ServiceMaster Brands franchise, I invested in successful plans and systems, received training, then it was up to me and my team to execute….just like I did in the United States Air Force. – David Jackson, ServiceMaster Building Care, Greensboro/High Point, NC
To honor their service and make entrepreneurship more accessible, ServiceMaster Brands offers a discount on the initial Franchise Fee for veterans. This financial incentive is part of our broader mission to empower those who’ve served with the tools, training, and ongoing support they need to thrive in civilian life. From comprehensive onboarding to continuous operational guidance, we stand beside our veteran franchisees every step of the way.
At ServiceMaster Brands, we deeply value the unique strengths veterans bring to franchising. Their discipline, leadership, and ability to adapt under pressure are exactly the qualities that drive success in our business. We’re committed to making franchising more accessible for veterans—not only by offering financial incentives, but by standing beside them with the tools, training, and support they need to thrive as business owners. For us, honoring veterans means investing in their future as entrepreneurs and community leaders. – Jeff Todd, Chief Franchise Development Officer, ServiceMaster® Brands
The transition from military life to business ownership can be challenging, but veterans are uniquely equipped to succeed in franchising. Their experience in structured environments, problem-solving under pressure, and leading diverse teams makes them a natural fit for franchise systems.
We salute all the veterans in our franchise family—not only for their service but for the leadership they continue to demonstrate every day. Their stories inspire us, and their success strengthens all our ServiceMaster franchise brands, including ServiceMaster Restore®, ServiceMaster Clean®, Merry Maids®, Two Men And A Truck®, and Two Men And A Junk Truck®. If you’re a veteran exploring your next mission, consider joining a franchise system that values your experience and supports your growth. At ServiceMaster Brands, leadership doesn’t stop at the uniform—it continues in the communities you build.
Want to learn more about owning your own ServiceMaster Brands franchise? Visit: https://www.servicemaster.com/franchising/
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