Team Member Spotlight: Ashley Rasmussen – Mastermind of Memorable Moments

At ServiceMaster Brands, we’re proud to spotlight team members who bring passion, creativity, and leadership to everything they do. Ashley Rasmussen, Senior Manager of Meetings & Events, exemplifies these qualities in her role leading the Events Team from Wylie, Texas—a suburb of Dallas.

Ashley and her team are responsible for planning and executing meetings and events across all our brands, including incentive trips, workshops, and large-scale Annual Conferences. What she loves most about her role is the opportunity to collaborate with her team. “They impress me daily with their creativity, dedication to improving the attendee experience, and ability to bring engaging, impactful events to life,” she shares.

One of Ashley’s proudest accomplishments was the 2023 Annual Conference. Tasked with uniting all ServiceMaster Brands under one event, she faced the challenge of working within an existing contract, expanding space and room blocks, and launching a robust sponsorship program—all within six months. The result was a successful, cost-neutral event that received outstanding feedback from attendees.

Ashley’s workday begins with a quiet review of her calendar and emails, followed by a check-in with her team to ensure they have everything they need. She’s a firm believer in carving out time for focused work, often blocking time on her calendar to avoid back-to-back meetings. During busy seasons, she even schedules short “breathing sessions” to reset and refocus.

Outside of work, Ashley is a passionate traveler and gamer. Having moved over 30 times and attended 12 different schools growing up, she developed a deep love for exploring new places. She’s visited 48 states and has only Hawaii and Alaska left to complete all 50. At home, she and her husband share a massive gaming collection—including a 7-foot Iron Man statue, a 3-foot Mario, and a 2.5-foot Yoda—and enjoy co-op games with their daughters, Thea (10) and Faye (7). Family game nights are a cherished tradition, filled with laughter, snacks, and quality time.

Ashley lives by the advice that “change is constant,” and believes that adaptability is key to personal and professional growth. If she could switch jobs for a day, she’d jump at the chance to be a video game tester—getting paid to play and find bugs sounds like a dream come true.

Her favorite ServiceMaster Brands Core Value is “Bring out the best in others.” Ashley is passionate about creating a safe space for collaboration and open dialogue, encouraging her team to try new ideas and embrace growth through experimentation. “I don’t believe in failure,” she says, “only in opportunities to grow.”

When asked to describe her team in three words, Ashley chose: Creative, Collaborative, and Fun. “Chris, Sarah, and Lili make coming to work a joy. Even when things get stressful, they bring energy and laughter to everything we do.”

Ashley Rasmussen is a shining example of leadership, innovation, and heart at ServiceMaster Brands. We’re lucky to have her guiding our events and inspiring those around her every day.