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Everyday Heroes, ServiceMaster Restore, TWO MEN AND A TRUCK®

Serving Our Nation’s Heroes


November 1, 2023


At ServiceMaster® Brands, we have stood by our We Servevalue since the beginning. Our team always strives to be there for our community, especially our everyday heroes. Our team members and franchisees demonstrate this daily, and it’s especially evident through ServiceMaster Restore®’s We Serve: Veterans® initiative and TWO MEN AND A TRUCK®’s Movers for Military® campaign. We’re proud to have given back to the people who keep us safe.

Honoring Our Heroes Through We Serve: Veterans®

John Tovar, president of ServiceMaster Restore®, started this initiative to give back to the community in a way that was true to the brand and its franchise network. The brand launched a partnership with Hire Heroes USA, a non-profit organization that offers personalized career services to veterans and their spouses. The We Serve: Veterans®project is about raising funds for Hire Heroes so that they can help our military, veterans, and their spouses thrive in the civilian workforce. To kickstart this beautiful endeavor, the Restore team recently hosted two golf tournaments: the Inaugural East Golf Tournament on October 17, in Atlanta, Georgia, and the Inaugural West Golf Tournament on October 25, in Carlsbad, California.

These events helped ServiceMaster Restore® raise funds to connect our nation’s heroes and their families with career opportunities. In addition to the $100K raised in sponsorships, both tournaments raised over $6,000 in donations. The goal is to keep growing this program in local communities across the U.S. The more ServiceMaster Restore® raises for Hire Heroes USA, the more career opportunities our veterans and their families will have.

What is the Movers for Military® campaign?

TWO MEN AND A TRUCK® (TMT) has truly been making a difference in veterans’ lives for years through the Movers for Military® campaign. The team is honored to support the brave people who protect our safety and freedom. For this campaign, local TMT franchises partner with schools, businesses, and veteran’s shelters with the goal of collecting essential care items every fall and delivering them to veteran shelters in honor of the Veteran’s Day holiday. Through Movers for Military®, TMT helps our veterans have better lives. Last year, 11,770 items were donated to different veteran organizations, and we hope to increase this already great number this year! To learn more about Movers for Military®, visit this website.

Franchise Ownership Incentive for Military Veterans

Besides these wonderful ServiceMaster Restore® and TWO MEN AND A TRUCK® programs, our family of brands provides another incentive to veterans: discounted initial franchise license fees. Read below to learn more details from each business unit about the military discounts offered.

ServiceMaster Restore® & ServiceMaster Clean®

A 20% Military Discount is available to individuals honorably discharged from the United States Armed Forces who have full operational control of the business and are otherwise eligible to purchase the Restore franchise.

Merry Maids®

A discount of 20% off the Initial Franchise Fee is available to honorably discharged veterans of the United States Armed Forces who do not currently own a franchised business and otherwise meet our requirements to purchase a franchise.


A 10% discount on initial franchise fees is provided to veterans of the U.S. Armed Forces who otherwise meet the requirements of the VetFran program.